TRY THIS: Type in google ’site:yourdomain.com’

These are the pages of your website that are listed on Google. This gives us a good idea of how your individual listings look for each keyword.

Page title – this is the link text.
Description meta tag – Description text, max of 150 characters. Use word count in Word to check this. Exceeding that the words are cut off and an ellipse (…) is displayed. If a description meta tag is not specified Google will use the first bit of text on the page.

Ideally the title and description will contain specific keywords for that page.

TRY THIS:
Do a search in Google. Notice that if the keyword or keyphrase you used is in the description that it turns bold.

TRY THIS:
Type the following/copy and paste into Google search include the word ’site:’-: site:mediaworks.co.uk
We can see how the experts deal with the page title and description text.

ACTION:
Identify your top website pages, start with only a few 5 at most. We can always tweak other pages later. Choose a keyword or keyphrase. Create page title and description for those pages.

Plus 7 more

http://www.graphic-euphoria.co.uk/category/findability-seo

This provides a big help. I think I’ll compare it to the check list that I use and see if I can refine it. I’ll post the result soon.